The Oak Ridge Boys have launched to new levels through the power of social networking by generating about 84 million impressions during last night’s TweetChat (#CMchat).
A live chat was hosted by Internet powerhouse Jessica Northey in celebration of the award-winning group’s release of its new CD, It’s Only Natural and the 30th anniversary of “Elvira”.
Northey, founder of Country Music Chat on Twitter and owner of Finger Candy Media, LLC, says teaming with the mighty Oaks for the action-packed event proved an unparalleled and remarkable success. “My fingers are still so sore from trying to keep up with the chat last night. Any artist or band could learn from the Oak Ridge Boys about how to engage with their fans,” she says. “I am still receiving thanks and tweets from people talking about how incredible the OAKS were. I don’t know if my Tweetdeck has recovered from the volume of tweets,” Northey adds.
Hosted weekly, #CMchat (Where Country Music Meets You) has generated more than 300 million impressions. The entertainment forum is the first and only registered live Country Music Chat on Twitter.